Executed campaign activations by spearheading in-house livestreams in Shopee, TikTok, and Lazada, and analyzed performance metrics to optimize future livestream initiatives and reinforce Haleon’s brand image.
Analyzed key opinion leaders (KOLs) for affiliate links, conversions, and brand/sponsorship collaborations, and strategically assigned brand partnership SKUs to maximize impact.

Streamlined business and market analysis reports, background notes, and presentations to enhance partnership development and acquisition strategies.
Enhanced collaboration with companies by publishing monthly newsletters to pitch investment opportunities and support online fundraising efforts.

Leveraged illustration, graphic design, photography, and videography for the Philippine Young Entrepreneurs Carnival 2024, attracting over 5,000 participants.
Crafted detailed stakeholder maps to identify key influencers and critical entities impacting the organization, and led successful lead generation initiatives.

Developed engaging social media content for Instagram campaigns, growing the audience from 1,100 to over 1,500 followers.
Skilled at adapting design styles and writing tones to align with diverse client preferences and objectives, ensuring a tailored and impactful approach for each project.

extracurricular activities

Organized the Networking Expo, connecting 150+ participants with professionals from over 15 partner companies through interactive booths.
Facilitated an exclusive networking dinner where juniors and seniors engaged with industry experts, built valuable relationships, and gained insights into their career paths.

Created Visual Content: Produced over 50 compelling social media graphics and dynamic advertising materials for three of MEACares' flagship projects, LinkME, NExpo, and FutureME initiatives, by using Adobe Creative Cloud, Procreate, and Canva.
Elevated Brand Identity: Led a strategic initiative that boosted brand recognition, demonstrating proficiency in Adobe Creative Suite, strategic storytelling, and a proven track record of delivering tangible results.

Successfully secured two sponsorships from major corporations and foundations for Ateneo Gabay’s flagship project DIVE: The 13th Ateneo Scholars’ Week, contributing significantly to the organization's financial stability.
Initiated and implemented a comprehensive system to monitor sponsorship performance and measure return on investment, delivering valuable data that informed future sponsorship decisions with a quantifiable impact.