Shopee Philippines – Marketing Intern, Online Games and Features
April 2025 – May 2025 | Mandaluyong City, Philippines
At Shopee, I performed daily tracking and analysis of engagement metrics for various in-app games, including Shopee Spin & Win, Farm, Claw, Candy, and Bubble. My work contributed to feature evaluation and provided insights into user behavior. I also honed my skills in Google Sheets and Excel through weekly data analysis exercises—focusing on data cleaning, pivot tables, VLOOKUP, and data visualization—to support performance reporting and insight generation.

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Haleon Philippines (formerly GSK Consumer Health Philippines) – eCommerce Intern
June 2024 – December 2024 | Taguig City, Philippines
I led in-house livestream campaigns on Shopee, TikTok, and Lazada, using performance analytics to optimize future streams, with each activation generating an average of ₱50,000 in sales. I also conducted data-driven evaluations of key opinion leaders (KOLs), using affiliate link performance, conversion rates, and ROI to assign high-performing SKUs strategically, maximizing brand impact across platforms.

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The Louvre Blanc – Partnerships Intern, Marketing Department
January 2024 – December 2024 | Manila City, Philippines
During my internship, I streamlined business reports, market analyses, and presentation materials, directly contributing to a 20% increase in successful partnership acquisitions. I also produced monthly partner newsletters, resulting in a 15% increase in engagement and a 12% rise in investment inquiries and online fundraising conversions.

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Bizmap LLC | Digital Marketing Agency – Brand Management Intern
August 2023 – January 2024 | Parsippany-Troy Hills, New Jersey
At Bizmap, I created engaging content for Instagram campaigns, growing the client’s audience from 900 to over 1,500 followers. I adapted design aesthetics and writing styles to match a wide range of client needs, achieving a 30% improvement in client satisfaction ratings and a 25% increase in project success metrics.

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Management Engineering Association (MEA) – Networking Exploration Series Initiative Lead
June 2024 – May 2025 | Quezon City, Philippines
I expanded MEA’s Networking Exploration Series to include the entire Ateneo student body for the first time, leading to a 300% increase in event attendance. The initiative successfully connected over 350 participants with professionals from 15+ partner companies through dynamic networking booths and an exclusive dinner, achieving a 100% satisfaction rating from both attendees and corporate partners.

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P&G Marketing Masters – Participant
March 2025 | Taguig City, Philippines
I was selected as one of only 32 participants in P&G’s prestigious Marketing Masters Bootcamp from hundreds of applicants. As part of the program, I co-developed the “Bangong Downy, Bangong Comfy!” campaign, targeting non-regular users of Downy for pambahay wear, which achieved a return on investment (ROI) of 130.77%.

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IDeaCO Marketing Summit – Bote Central – Champion
February 2025 | Quezon City, Philippines
My team and I crafted “Freshly Roasted, Deeply Rooted,” a strategic marketing campaign aimed at solving positioning confusion for Bote Central. The campaign led to a 150% boost in brand recall, as verified by survey results. Our prototype testing also delivered a 100% increase in customer engagement during the pilot run.

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ASEAN-China-India Youth Leadership Summit – Participant
July 2024 | Quezon City, Philippines
Representing the Philippines, I pitched AgaHanda, a mobile app for commute optimization that reimagines Filipino time through gamification. The app includes real-time traffic alerts, a departure planner, and smart routing, offering a tech-based solution for urban mobility challenges.